Bertrand Launay is appointed General Manager of WESTPOLE Benelux

Apr 27, 2023 | News

Brussels, 27 April 2023 – WESTPOLE Benelux, an IT services and hybrid solutions provider for the digital transformation, has appointed Bertrand Launay as General Manager and introduces its management team. WESTPOLE was acquired in March 2023 by Prodware, a French group specialised in implementing ERP and CRM solutions, among others.

Bertrand Launay is the new General Manager of WESTPOLE Benelux. He joined Prodware as Chief Revenue Officer in early 2022. He will report directly to the CEO of Prodware Group and is a member of the Executive Board.

Prior to joining the Prodware Group, Bertrand Launay worked for 19 years at Microsoft in international management roles. He won several prestigious Microsoft Awards. Before then, Bertrand Launay held key IT posts at IBM, NEC, HP, Sage and in various distribution channels. He also has a broad experience of sales and marketing.

Bertrand is French, and enjoys spending his spare time on philanthropic projects (he owns a farm producing ethical mangos in Brazil and he is the main sponsor of an orphanage in Nepal). He likes travelling and is keen on amateur sport, having for example run several marathons.

He operates as General Manager of WESTPOLE Benelux, alongside overseeing Prodware’s commercial expansion.


Independence and new synergies

“WESTPOLE Benelux continues to function as a wholly separate entity,” said Bertrand Launay, the new General Manager of WESTPOLE. “Thanks to the merger of Prodware Group and WESTPOLE Benelux, both specialised in the digital transformation, new synergies can be produced, since the two groups are highly complementary. The sales teams of the two companies already collaborate closely. Together, they offer a wider range of services plus the possibility to call a single point of contact, enabling both companies’ customers to manage fewer providers,” he concluded.

WESTPOLE Benelux: new General Manager and internal promotions

To support this new synergy, the management of WESTPOLE Benelux has changed internally. They will be headed by Bertrand Launay, the new General Manager of WESTPOLE Benelux.

  • Bennie Peleman becomes Country Sales Director HTS Belgium. He will be responsible for WESTPOLE’s key position as a leading cloud partner with cloud (hybrid) services. Bennie has over 30 years’ experience of sales and marketing.
  • Cédric Paint becomes Country Sales Director Luxembourg. Cédric has a wealth of experience in project management and sales. He will continue to enhance WESTPOLE’s position as a major player in the digitalisation of businesses in Luxembourg.
  • Pascal Desart stays on as Business Unit Director International Organisations. Pascal has more than 20 years’ experience in large IT projects for international institutions. He was also Country Manager in a leading IT company for several years in Luxembourg.

These three business units report directly to the new General Manager of WESTPOLE Benelux.

Furthermore, there have been some changes internally in the teams that have direct contact with the operational teams of WESTPOLE Benelux and its partners. Tamara Van de Paar is now Chief of Staff & Marketing, Steven Maieu has become Head of Service Delivery Benelux, Philippe De Vos is now Head of Finance, and Femke De Rijck becomes Head of HR.


For additional information or an interview, please contact Jeroen Nedergedaelt at Luna: [email protected], +32 2 658 02 96 or +32 485 64 82 36.

You will find all the WESTPOLE press releases on our site.

About WESTPOLE Benelux

WESTPOLE Benelux, a provider of IT services and solutions and a specialist in digital transformation, has over 300 employees and five offices in Belgium and Luxembourg. The company has a turnover of around 40 M€. WESTPOLE Benelux has more than 30 years of experience in technology and innovation management. WESTPOLE Benelux is part of the Prodware Group.

WESTPOLE Benelux supports the management of infrastructure and applications for companies, by accompanying them in their digital transformation through a tailor-made global approach. The company assists its customers in their strategic challenges in areas such as cloud applications, infrastructure, and cybersecurity.

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